Das’it Barbershop
Client: Das’it Barbershop
Website: https://www.dasitbarbershop.com/
Industry: Barbershop & Men’s Grooming
Target Markets: New York, NY, USA
Competitors: barbershop.nyc, elegantbarbershop.com, mankindbarbersnyc.com
Das’it Barbershop Increases Website Traffic by 92%
Client Overview
Das’it Barbershop, situated in the heart of New York City, is a distinguished name in the men’s grooming industry, renowned for offering premium services such as expert haircuts, classic straight razor shaves, and modern styling techniques. Despite their outstanding reputation and loyal client base, Das’it Barbershop faced challenges in strengthening their online presence to attract new clientele from the surrounding areas and beyond.
Challenge
Das’it Barbershop encountered several obstacles that hindered their online growth. The primary issue was the insufficient visibility in search engine results, which inhibited potential customers from discovering their array of services. Additionally, their digital marketing strategies were insufficiently targeting their primary demographic, resulting in limited web traffic and engagement.
Our SEO & Digital Marketing Strategy
Recognizing the specific challenges faced by Das’it Barbershop, we curated a tailored SEO and digital marketing strategy to enhance their online presence and business growth.
SEO Audit
Performed a comprehensive SEO Site Audit
Keyword Research
Conducted keyword research to find best keywords within the barbershop sector
Competitor Analysis
Examined the online strategies of key local competitors
SEO Improvements
Build On-page, Off-page, and Technical SEO advancements
Speed Optimization
Boosted website loading times for better user experience
Mobile Optimization
Optimized the site for flawless mobile usability
Content Development
Created engaging and service-oriented content
Meta Optimization
Refined title tags, meta descriptions, header tags, and images
Backlink Building
Built quality backlinks from authoritative grooming and lifestyle sites
Schema Markup
Integrated schema markup to improve search engine visibility
Internal Linking
Enhanced the internal linking for website
Social Promotion
Used social media platforms to augment brand visibility
Performance Monitoring
Consistently monitored and assessed website performance
Results
By implementing our strategic initiatives, Das’it Barbershop witnessed a significant uplift in their digital performance metrics:
%
Increase in Traffic
%
Increase in Online Visibility
%
Increase in Conversion
Keywords
Search Volume
Rank
New York Barbershop
100,000
5th
Barbershop New York
100,000
6th
Barber New York
100,000
5th
New York Barber
100,000
4th
Haircut New York
10,000
4th
Beard Trim New York
1,000
7th
Shave New York
1,000
6th
Google Search Console Performance
Website Page Speed
Google Business Performance
Client Testimonial
"Our collaboration with Social Media Mantra revolutionized our approach to digital marketing and SEO. The strategies they introduced not only increased our web traffic but also increased client bookings and engagement. We are ecstatic with the exceptional results and anticipate continued growth."
Owner, Das’it Barbershop